The coronavirus pandemic has had an enormous impact on all elements of our lives, however for me, one of many greatest shifts is the way in which style, magnificence, and life-style firms have needed to modify their PR occasions to accommodate for the dearth of in-person gatherings. After all, if there’s any business that’s able to provide you with some inventive drawback fixing, it’s the general public relations world, and I’ve been awed by a few of the ingenious methods press and influencer occasions have developed to the digital world.
Take, for instance, final week’s stylish digital launch of Motorola’s 5G razrs (sure, you learn that proper: the covetable flip telephones from the early 2000s are again); Motorola celebrated the event with a brief movie starring Ozark actress Julia Garner that mixed cutting-edge know-how with avant-garde style and a digital viewing to accompany the movie’s premiere.
A number of days earlier than the digital occasion, I acquired a bundle with a number of goodies, together with snacks, a cocktail package, Bluetooth headphones, and naturally a brand new razr to check out!
On the day of the digital occasion, I entered via the net portal and attended a digital cocktail making class the place a mixologist walked attendees via making the “Late Evening Experience”, a customized glowing cocktail impressed by the brief movie that includes contemporary ginger syrup, Jamaican bitters, membership soda, a alternative of bourbon or rum, and a candied ginger garnish. Despite the fact that I used to be attending from residence, it felt similar to a cocktail hour earlier than a giant premiere!
Subsequent up was the official launch of the brief movie, “Joyride”. Directed by Luke Gilford, the movie featured the principle character (performed by Garner) ditching her boring workplace job for an thrilling ladies evening out within the desert along with her pals and loads of cool classic sports activities automobiles. Sporting daring style items from Saks Potts, The 2nd Pores and skin Co., and Gareth Pugh, all whereas showcasing the smooth up to date razr cellphone, the movie did an awesome job displaying each the fashionable look of the brand new cellphone and the performance as nicely.
After the movie, I used to be in a position to discover totally different tabs on the occasion web site, be taught extra in regards to the 5G razr, replay the movie, and consider behind-the-scenes pictures from the manufacturing, in addition to a glance e-book of fashions from the movie (see beneath):
In keeping with the theme of trendy know-how, I really like how they displayed the razr as each a cellphone and a bit of wearable know-how. The flip cellphone could really feel like a blast from the previous, however the digital occasion made nice use of showcasing how the brand new and improved razr is completely fashionable. In spite of everything, we have now our telephones with us nearly 24/7 lately; why not make them stylish equipment?
Whereas I do miss in-person occasions, this digital occasion was an exquisite substitute throughout these socially distant instances that made me really feel like I used to be a part of an expertise, even from the consolation of my own residence. As style, magnificence, and life-style firms search for progressive new methods to adapt their “occasion” methods in 2020 and past, interactive digital occasions like this one are a enjoyable and artistic technique to join with press, influencers, and customers alike.