Earlier than Advantage even launched, I used to be seeing its merchandise throughout my Instagram. Between the stylish adverts (that are expertly focused, I’d add) and my trade pals, seemingly everybody was speaking concerning the model. When my very own set of samples confirmed up at my door — or, mailbox, slightly — I used to be very curious to see if they might dwell as much as the hype, and after swatching and making use of each product, I can affirm undoubtedly they do.
As an entire, Advantage makes some superb merchandise, however like all model, a couple of stand out above the remaining. For me, it was the Shade Slick Tinted Lip Oil ($24) in Au Naturel and the Clear Lash Lengthening Mascara ($26). I really feel the identical approach about these two merchandise as I assume most dad and mom do about their kids — I am unable to presumably decide a favourite (but when I needed to, it might be the mascara).