French designer Marie Laffont spent a decade designing footwear earlier than she determined to launch a model of her personal. After learning underneath Pierre Hardy, she designed footwear for luxurious manufacturers like Sonia Rykiel, Christian Louboutin and Zac Posen. However even working among the many greatest luxurious manufacturers on the earth, she wasn’t capable of finding the fitting shoe to put on all through her being pregnant. She wanted one thing flat, however not a sneaker; comfy, but additionally elegant. “That’s when the concept of making my model got here to thoughts,” says Laffont. “I didn’t wish to must compromise aesthetics for consolation and I believed ladies would reply to that.” Reality be advised: ladies, typically, have by no means wanted a shoe fairly just like the one Marie had envisioned extra. As ladies proceed to juggle all facets of their busy lives, mobility has by no means been extra essential, and admittedly, what event do now we have to essentially put on stilettos as of late? So after years of expertise within the business, Laffont felt she had the data in design and manufacturing, and likewise the entry to a large community of suppliers and Italian factories to launch the primary stiletto-less luxurious footwear model. And by fusing her expertise and data along with her love for up to date artwork and design, she has created a group of luxurious footwear that each lady has been ready for.
Beneath, Marie speaks solely with Forbes concerning the making of her model.
MM: Heels actually appear to be a factor of the previous now that occasions, nightlife, workplace life and journey are at a standstill, do you assume even earlier than the Covid-19 pandemic ladies have been transitioning to extra informal footwear?
ML: I do assume heels will all the time be essential….. However in at present’s world, everyone seems to be working round residing on a regular basis life, driving the subway, biking or strolling. I really feel like ladies need to have the ability to run round in fashion and really feel comfy on the similar time. COVID-19 accelerated it however the tendency was already there.
MM: Describe your footwear. How are the methods wherein you’re combining perform with fashion?
ML: I’m all the time impressed by colours, whether or not it’s journeys to Miami or my household’s residence within the South of France; colours are all the time the anchor to every assortment. However above the rest, I consider my buyer first – ladies which can be juggling a profession, youngsters, relationships; I would like them to really feel stylish and chic, however easy and comfy on the similar time. With that in thoughts, I guarantee that my footwear are produced from exceptionally mushy leather-based and suede and are detailed with my signature studding or glitter and pony hair for some enjoyable accents. In some instances, I additionally add an inch to the only real to present elevation to the leg – what lady doesn’t need that?
MM: How is your love for up to date artwork tied in to the ethos of your model?
ML: I’ve all the time admired artwork and artists from a really younger age. I liked music however might by no means sing or play an instrument. My expertise has all the time been visible arts. I began portray, drawing and sculpting at round 4 years outdated and by no means stopped. For each model I’ve labored with, I’ve included motifs or used methods of visible arts to create designs. That’s additionally why I made a decision for my first assortment to associate with the unbelievable artist Morgane Tschiember and create a shoe collectively. I am all the time taken with how artists see the world and take into consideration how theirs might collide with mine. Once I create a pair of footwear, I typically take into consideration which artist would put on it and sometimes title it after her.
MM: How do you issue sustainability into your assortment?
ML: It was all the time a main concern of mine that my manufacturing be sustainable. When it comes to high quality, I would like my footwear to be as lengthy lasting as attainable; with time, I would like them to really feel like a pair of pants, a jacket or a coat that you just’ve worn so much however nonetheless is one of the best match. It wants to have the ability to achieve a type of respect from its proprietor and induce a will to maintain them. I would like them to look worn and kind some form of emotional bond with their proprietor. Carrying and producing a sturdy product can be essential to me for the surroundings and thus for future generations – and I’m a mom and nothing is extra essential to me than that. All my footwear are handmade by wonderful craftsmen in Italy and I take advantage of solely top quality merchandise. The only, that I’ve designed from scratch, is made with 80% recycled supplies and the containers wherein the footwear come are 100% recyclable and made out of recycled paper. The signature studs that are mounted into the grosgrain are additionally hand utilized in Italy.
MM: What can we count on for the way forward for your model?
ML: As for the very close to future, I’m very enthusiastic about my upcoming pop-up retailer at 167 Mott road opening subsequent week, on October fifteenth. We’ll be open for no less than three weeks. I would like New Yorkers to truly really feel and expertise the footwear in individual. I will even have the ability to get actual time suggestions on how the totally different fashions are perceived, which is one thing I’m actually inquisitive about! Sooner or later I’d like to do one other collaboration with an artist after I discover the fitting match. I’m additionally considering of latest concepts like including new patterns into my designs.
Observe the model on Instagram for the most recent information.