Quay is teaming up with Ashley Graham for its Worldwide Ladies’s Day marketing campaign. The marketing campaign reveals off the brand new assortment of spring sun shades and blue mild glasses, and the perfect half is that the model is making a $100,000 donation to Girls Inc. to empower and help the subsequent technology of girls. We obtained to talk with Ashley Graham in regards to the significance of the gathering forward of its launch.
“It is extremely essential for everybody to see real looking portrayals of girls and curvy our bodies on billboards, TV, and in model campaigns.”
“I am so excited to companion with Quay in honor of Worldwide Ladies’s Day this 12 months. This marketing campaign is all about celebrating confidence, embracing self-expression, and empowering girls to personal who they’re with a particular concentrate on creating change and affect in our native communities. It was additionally a lot enjoyable choosing the entire sun shades and glasses for this collaboration. We opted for brilliant, colourful designs and luxe particulars which make these the right accent for spring,” Ashley solely instructed CelebrityPie. “As a part of this marketing campaign, we’re thrilled to help Women Inc., which works to encourage all women to be sturdy, good, and daring by way of mentorship alternatives and advocacy work.”
Scroll on to see the marketing campaign and browse extra of our interview with Ashley in regards to the significance of the gathering, her message to younger women, and the significance of seeing curvy girls in campaigns and billboards. You too can store out the gathering, which is on the market now.