Avenue Beat Talks About New Track “Girl” and TikTok Success

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Avenue Beat Talks About New Song


Picture Supply: Delaney Royer

Final yr was memorable for all of the incorrect causes, and maybe nobody summed it higher than Avenue Beat. The band’s “F2020” monitor went viral on TikTok over the summer season with over 16 million views, finally touchdown on The New York Instances‘s “Better of 2020” record. A world pandemic, a racial-justice reckoning, and private struggles made their means into the lyrics, with the last word query: “Can we simply get to 2021?”

Nicely, 2021 is right here, and though it is shaping as much as be the thirteenth month of 2020, Avenue Beat can present one vivid spot: a brand new track. The group’s attractive monitor “Girl” (launched on Jan. 15) feels just like the polar reverse of their final hit. The track is romantic, optimistic, and lighthearted; an empowering escape, if you’ll. CelebrityPie chatted with Avenue Beat’s Sami Bearden, Savana Santos, and Sam Backoff to listen to all in regards to the inspiration behind their journey as a band, the brand new monitor, and what it takes to make music on TikTok.

CelebrityPie: 2020 was a tough trip for lots of people clearly, however the band additionally had some enormous successes. I simply need to revisit these now that we’re beginning a brand new yr. How are you doing?

Savana: I feel it obtained mad at us for writing a track, and now 2021 is equally as dangerous.

Sami: Yeah, 2021 was like, “I need a track written about me. I will be actually sh*tty.”

PS: Does 2021 already warrant a follow-up track? As a result of we’re only some weeks into this yr, and I really feel prefer it’s already a multitude.

Sam: It’d want one.

Sami: I am hopeful, I am optimistic, so I will search for the optimistic the place I can discover it. However dang, 2021 has put me to the check.

PS: I need to get some background on you as a band. Like, is it true that Avenue Beat got here from a reputation generator?

Savana: Sure, sure that’s true.

Sam: Savana and I have been child buddies, after which we met Sami once we have been 14 doing musical theater collectively. Savana and I have been making YouTube covers on the time, and Sami determined to touch upon certainly one of them. She was like, “Hey guys, if you happen to ever want a piano participant, you could have my quantity.” Later, we discovered that she really did not know easy methods to play the piano, and that was identical to a complete BS. Nevertheless it labored as a result of right here we’re.

Sami: Present me one one that hasn’t lied on their résumé earlier than . . . I am going to wait.

PS: So from that time to “F2020,” are you able to fill in that house of time?

Sam: Yeah, we moved to Nashville proper after we graduated and we wrote songs daily, generally twice a day. We actually discovered easy methods to write a track, and what we needed, who we have been, what we needed to say, and the way we needed to say it. Then when Savana took over manufacturing for us, that is when our sound sort of fell into place, after which “F2020” occurred.

PS: “F2020” looks like one of many first TikTok unique hits to go viral. What was that have like? I learn someplace that you just posted it and it wasn’t even completed but, proper? What was it wish to have certainly one of your items take off on a platform like that?

Savana: To have one thing that you just simply put up as a random factor, to explode in a single day, it is actually validating.

Sam: We awoke the subsequent day and we have been simply texting one another in our band group chat. We have been like, “OMG you guys seeing this?” And I used to be refreshing the TikTok feed, and the likes saved coming in, and the feedback. We’re like, “Is that this a joke? Are we being pranked? This cannot be actual.” It was tremendous surreal.

Sami: I favored the best way you phrased the query about [“F2020”] being one of many first songs to explode out of TikTok. I feel it is so cool seeing that that is changing into extra of the rule than exception, as a result of I feel it is sort of altering the music business and it is placing much more emphasis and energy within the palms of the creators, which I am joyful to only be part of it. I feel it is actually cool.

PS: Within the final yr particularly, so most of the Billboard High 100 songs or songs that charted got here from TikTok. The app mainly dominated the music business, and Avenue Beat is nice proof of that. What’s it about TikTok particularly that you just assume works so effectively for musicians?

Savana: I feel it offers the individuals the chance to say what they like. Like in the event that they like one thing, they get to resolve that it will get performed on the radio, and it is not one thing that has to filter by an business.

Sam: It removes lots of the politics. If individuals relate to a track, and so they need to dance to it, or make the video to it, or no matter, and so they’re like, “Yeah, I will blow this up.” Individuals are so optimistic, they’re at all times commenting on our movies. They’re like, “I like this. I need to show you how to guys. I am commenting for the algorithm.” They’re so keen to assist push one thing by as a result of they’re excited that they discovered it first.

Sami: The TikTok group is simply large, and there are all these totally different factions. Your web page will get curated based mostly in your pursuits. I feel it is superior that any individual may do a very totally different kind of music, and if it is not any individual’s cup of tea, they’re like, “OK, shifting on.” The music is ready to attain the viewers that wishes it, which is de facto cool.

PS: I need to congratulate you in your new track. I really feel like “Girl” could not be extra totally different than “F2020.” It is attractive, it is romantic, and it is empowering, vs. “F2020,” which was sort of like let’s all band collectively and commiserate, be a little bit unhappy. Was the distinction intentional?

Savana: It simply sort of got here out that means, however we realized we needed one thing optimistic, one thing good for a change. We did not need to be darkish and miserable eternally.

Sam: We’ll return to being darkish and miserable once more, however for now, we’ll be empowering.

Sami: We need to present that we’ve what, women? Vary.

PS: The primary verse of “Girl” has a nod to “F2020,” speaking about the way you’re sitting there, attempting to comply with up the success of a viral pop hit, and the way a lot stress there may be. What helped alleviate these emotions and transfer you onto the subsequent step of constructing one other track?

Savana: It was simply writing, and writing, and writing till we discovered one thing that we thought was proper. After which being meta within the track made it the precise track.

Sam: Yeah, speaking about how we have been anxious about following up “F2020” felt like the precise approach to usher within the subsequent wave of songs. We’re speaking about girls, as a result of you understand, girls.

PS: “Girl” feels common, however then additionally very particular. Was it written with anyone specifically in thoughts?

Savana: Yep, my girlfriend. She beloved it. Editor’s observe: Savana is courting Alysa Vanderheym, who can also be a coproducer on the track.

PS: Except for “Girl” being a love track and an LGBTQ+ anthem, I listened to it as a track of self-love, acceptance, and physique positivity. I really feel like many ladies, myself included, generally have a tough time calling themselves a “masterpiece,” which you say within the track. Did you could have girls’s self-confidence in thoughts when creating the track, or am I completely studying into it?

Sam: We needed this to be one thing that you could possibly play and also you simply really feel good and attractive. I feel it being additionally a love track and likewise an LGBT+ group track, that has rather a lot to do with self-confidence, like these communities, and likewise having fulfilling private relationships enhance your self-confidence and lift you up. So I feel it is cool that all of it sort of goes collectively in a single class.

PS: Can we anticipate a music video for “Girl” anytime quickly?

Savana: I hope so!

Sam: I need to do it proper now.

PS: Fingers crossed. Do you could have anything developing that followers ought to concentrate on?

Sami: We are able to tease new music, generally, it is on its means. We pinky promise, regardless that we’re not allowed to speak a lot about it. It is within the works for certain.



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