As if we have not already spent a lot of the 12 months reminiscing concerning the easy days of our childhoods — and the wild magnificence traits that outlined them — Kimora Lee Simmons simply gave all of us ’90s infants one thing else to really feel nostalgic about. After relaunching Baby Phat final 12 months, the mannequin and clothier not too long ago teamed up together with her daughters, Ming and Aoki, to launch Baby Phat Beauty, a set of merchandise meant to remind you of the “fabulousness” and extravagance of early-2000s glam.
The brand new assortment launched on Sept. 1 with three completely different kits that every one embody a lip gloss, an illuminating physique spray, and a hydrating physique lotion. Every set additionally has a unique theme: the Ethereal Shimmer Dreams Set contains Aoki’s signature scent, whereas the Opulence Shimmer Dreams Set features a perfume impressed by Ming, and the Divine Shimmer Dreams Set features a customized fragrance from Simmons herself.
“After I launched Baby Phat in 1999, I needed to battle for a seat on the desk in each the high-fashion and streetwear worlds,” Simmons stated in a launch. “I did that by staying true to myself and citing a complete technology who embraced variety, body-positivity, and body-confidence all whereas being unapologetically glam and attractive.”
She continued, “Shopping for again the model has given me the chance to inform that story yet again to a brand new technology — a technology I raised. Launching into magnificence, appears like essentially the most related option to inform that story in as we speak’s panorama.”
The entire merchandise are formally accessible on BabyPhatBeauty.com. Learn forward to take a look at the marketing campaign images and to buy.