Beyoncé Declares Second Ivy Park Adidas Assortment

Beyoncé Announces Second Ivy Park Adidas Collection

Picture Supply: Getty / Kevin Mazur

Instagram will quickly be dominated by extra Ivy Park. Almost a yr after relaunching her athleisure model with a ubiquitous, largely maroon and orange, celebrity-adored assortment, Beyoncé simply revealed a second assortment might be arriving on Oct. 30. The pop icon and entrepreneur’s concise announcement got here within the type of a very saturated photograph depicting a discipline overlaid with the textual content, “That is my park.”

Although there are not any particulars obtainable but about what the second assortment might need to supply, the prior one consisted of each purposeful sportswear supposed for actual exercises and trendy athleisure supposed for trend’s sake alone. The providing additionally included sneakers and equipment, with costs starting from $25 to $170.

Beyoncé first launched Ivy Park with Topshop in 2014, nonetheless, she went on to split from the clothing chain and attain sole ownership in 2018 following allegations of sexual and racial abuse towards chairman Philip Inexperienced. Shortly after, she introduced a partnership with Adidas and her new function as a artistic associate. “That is the partnership of a lifetime for me,” she mentioned on the time. “Adidas has had large success in pushing artistic boundaries. We share a philosophy that places creativity, progress, and social accountability on the forefront of enterprise.”


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