Satisfaction campaigns will be very hit and miss nowadays, however after they’re good, they’re actually good. Take razor firm Billie, for example. The model simply launched the primary installment of its Satisfaction Month marketing campaign that reimagines traditional fairy tales and makes them much less exclusionary by centering characters of various backgrounds, gender identities, and physique varieties who, not like the ladies within the conventional tellings, aren’t depending on males to save lots of them.
“In honor of Satisfaction, we needed to take these historically heteronormative tales and provides them a queer retelling with the Billie spin, in fact,” cofounder Georgina Gooley mentioned in a press launch. “Fairy tales form us from such an early age. We needed to create impactful retellings that featured a wider illustration of womankind, made folks really feel seen and included whereas additionally making them snort. These are the varieties of tales so many people want we heard as youngsters.”
The primary story to be launched by way of social media is that of Rapunzel, the Disney princess with lengthy hair who escapes the tower she is imprisoned in with assist from a thief named Flynn. In Billie’s model of the story, Rapunzel is a curvy, queer girl of shade, who as a substitute of rocking a protracted head of hair has a buzz reduce and lengthy armpit hair. She’s additionally not really locked up in a tower however residing in a penthouse residence that she owns.
All through the month of June, Billie plans to launch three extra tales that give a contemporary twist to the standard tellings of Snow White, Cinderella, and Ariel, and we won’t even start to clarify how excited we’re to see the remainder. Moreover, the model will donate one % of its income to The Trevor Project, which offers disaster intervention and suicide prevention companies to LGBTQ+ youth.
Check out Billie’s remixed Rapunzel, illustrated by artist Sofie Birkin, forward.