Ok-pop group Blackpink joins Berlin-based curler skater Olumi Janta and multidisciplinary dancer Lucia Leonce, together with London-based dancer Megan Charles, for Adidas’s new “Watch Us Transfer” marketing campaign, which showcases the model’s “R.Y.V.” assortment. This marks the second time Blackpink has partnered with Adidas on selling a launch, however the imagery for this energetic picture shoot reigns supreme. It is not simply in regards to the sorbet-colored attire and new iterations of Adidas’s well-known Ozweego, Famous person, Choigo, and Discussion board sneaker — it is in regards to the motion that was captured right here. The ladies had been all shot in a means that is meant to encourage creativity and freedom of expression.
The concept that the entire topics featured come from completely different backgrounds and fields of labor speaks to Adidas’s championing variety, unity, and illustration throughout this marketing campaign particularly. The sneakers, which is able to soar to the highest of your want checklist as quickly as you see them, are actually standout. Whereas they have not all hit the positioning simply but, they vary in value from $90 to $120, and you’ll test them out from just a few completely different angles after the soar. Learn on to see Rosé, Jisoo, Lisa, and Jennie lead the pack, and do not miss the candy lineup of kicks on the finish of the gallery.