Brandon Blackwood began his luxurious purse model out of Brooklyn, NY in 2015. The designer, who’s of Jamaican and Chinese language descent, got down to to create a line that’s inclusive, useful, reasonably priced, luxurious, sustainable, and bursting with persona. Are there any extra containers you suppose he must examine off? Talking of luggage with simple character, Brandon explains to me how all of his purses are named after actually shut pals, household, or townships in Jamaica. “Each bag named after a good friend is smart for that good friend. That is how I preserve them near me. Each bag has a narrative and speaks to who I’m and who I characterize,” he says.
Although he is typically in comparison with Telfar Clemens, who has additionally created an accessible product line that’s for everybody, Brandon can let you know precisely what defines his bag in the marketplace: “On the bottom stage, it is all the time going to be about performance, whereas nonetheless remaining a traditional. Despite the fact that we’ll do a tackle sizzling pink nylon, iridescent snake print, or one thing else trend-driven, our bag remains to be going to make sense. I do not make ineffective baggage,” he says.
“Each bag has a narrative and speaks to who I’m and who I characterize.”
E-commerce is Brandon Blackwood’s bread and butter — the designs that vary from $70 for wallets and as much as $400 for jumbo satchels retail at brandonblackwood.com, Saks, Bloomingdale’s, and Black Owned All the things — and the label is promoting out extra quickly daily. However Brandon is formidable: “I used to be planning on doing a shoe line this summer time, however we obtained so busy and the demand was so loopy that I did not need to rush it. That may occur, if not this fall, then most likely high of subsequent yr. I am additionally going to do some little bit of outerwear, in order that will likely be cool,” he says, occurring to tease a number of tasks I’ve to maintain mum on for now.
“We’re truly going to be on a name at present with one in every of my dream collabs,” I’m not stunned to listen to Brandon say towards the tip of our dialog. After I ask him about dream movie star purchasers (along with the likes of Normani, Saweetie, Rickey Thompson, Halle Berry, and Joan Collins, all of whom already star in his spring marketing campaign) he says, “I imply, clearly Beyoncé. Why not? It is coming, fingers crossed.” With Outer Banks star Madison Bailey’s latest pink carpet outing that includes Blackwood’s eye-catching mini Cara duffle, I might say a Beystagram is probably going within the making.
Forward, learn extra about Brandon’s increasing enterprise, then try his unimaginable spring marketing campaign and pre-order the gathering.