Championing Inclusivity: Lady Gaga Is The Face of Valentino’s New Perfume

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Championing Inclusivity: Lady Gaga Is The Face of Valentino’s New Perfume


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  • She’s the musical wunderkind who’s impressed hundreds of thousands. Now Lady Gaga and Valentino have struck up an epic new relationshionship that prioritises inclusivity.

    Over the previous few seasons, the storytelling behind Valentino’s exhibits has at all times had one frequent thread: celebrating variety and individuality. They’re homages to girls of all ethnicities and ages. One thing all of the extra floor breaking for an Italian vogue home.

    So it comes as little shock that Valentino has chosen Lady Gaga to entrance its new perfume, Voce Viva (launching September).

    There’s the plain shared values, for one. Throughout her complete profession, Lady Gaga has championed the unorthodox and challenged the margins of self-expression. All of which places some extra main factors on the board for the model’s ‘inclusivity couture’.

    To not point out her Italian origins. Oh, and her spectacular resume as the one artist to obtain an Oscar, Grammy, BAFTA and Golden Globe in the identical 12 months for A Star is Born.


    Valentino’s inventive director, Pierpaolo Piccioli, revealed the model’s determination in a press release: ‘Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.’

    As for Lady Gaga’s response, she couldn’t be happier to symbolize a model that champions folks for who they’re. ‘Be yourself, love who you are, and never give up your dreams,’ she mentioned.

    Amen to that.



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