CityFace’s Founder Talks Beginning a Gen Z Pores and skin-Care Model

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CityFace's Founder Talks Starting a Gen Z Skin-Care Brand


Too typically, the most effective magnificence tales go Untold, solely primarily based on an individual’s pores and skin coloration, faith, gender expression, incapacity, or socioeconomic standing. Right here, we’re passing the mic to a number of the most bold and gifted voices within the trade to allow them to share, in their very own phrases, the outstanding story of how they got here to be — and the way they’re utilizing magnificence to alter the world for the higher. Up subsequent: Jeena Chong, founding father of Gen Z-focused skin-care model CityFace.

My journey with magnificence began after I was 15. I went to an open name for a modeling company on a whim and started working within the trade in Korea. Via that, I obtained uncovered to numerous completely different magnificence firms and merchandise. On the identical time, I noticed that I had super-sensitive pores and skin — numerous the merchandise that had been working for different fashions did not actually agree with me. After picture shoots, I might come dwelling with a lot of redness and irritation on my face. That was actually difficult for me in highschool.

Whereas learning enterprise administration and theater at UC Berkeley, I obtained the concept to start out my very own skin-care model. It was in March 2020, after I obtained the possibility to return again dwelling to Korea because of the pandemic. I all the time knew I wished to create one thing, however I wasn’t actually certain how till I went to school and took a course on entrepreneurship. What actually drew me was the concept of constructing a social impression. It was essential to me that I wasn’t simply creating one other skin-care firm only for the sake of making one as a result of the market is already so saturated — I wished to create a skin-care model for Gen Z, by Gen Z.

I wished to incorporate my private experiences and my passions within the merchandise and the corporate, and I knew serving individuals with delicate pores and skin was going to be a core a part of that. I used to be born and raised in Seoul, which is a large metropolis with a lot air pollution, and I noticed whereas I used to be doing extra analysis into skincare that air air pollution and micro mud was most likely the principle reason behind my very own pores and skin issues. That made me need to create merchandise for different younger individuals dwelling in cities, which is how I got here up with the title CityFace.

I created one product impressed by Seoul, one other product for New York Metropolis as a result of it is simply one in every of my favourite locations to journey, after which one other product for San Francisco as a result of I am going to high school there. And since I care loads about social impression, I partnered with a nonprofit group in every metropolis that serves the Gen Z inhabitants to donate a certain amount for every product.

CityFace's Founder Talks Beginning a Gen Z Pores and skin-Care Model

“You possibly can’t be afraid to be as susceptible and actually convey your self to the endeavor. As a result of I believe bringing that authenticity to your organization is what offers it essentially the most worth.”

I consider it is essential for younger individuals to have entry to high-quality elements, particularly as a result of our pores and skin continues to be creating and altering loads throughout our teenage years, however I discovered that numerous merchandise are simply method too costly. They are not accessible to me and my associates. That is why affordability was so essential to me when creating CityFace, however on the identical time, I did not need to sacrifice the standard of the elements. It was a balancing act.

One of the crucial difficult components of launching was discovering a producer. I cold-called a bunch in Korea as a result of I knew the standard and the elements right here had been one thing I might belief. Throughout my first assembly, I bear in mind strolling right into a room on my own and there have been two older males sitting at a desk. They started questioning if I used to be the particular person they had been alleged to be having a gathering with, and after I was speaking, I might inform that they had been confused and not likely receptive to what I used to be saying. Then they informed me very instantly that I wasn’t going to have the ability to create my model if I wished to go along with the mission of serving younger individuals — this was a more moderen thought, particularly for Ok-beauty.

I did have a second of self-doubt. I believed, “Can I actually do that as a younger feminine?” That is not likely frequent in Korea — I grew up by no means seeing feminine CEOs and founders. And since every part was so private to me, it felt like several small failure could be instantly tied to my self-worth. However that additionally began a fireplace in me. I slowly gained the boldness to simply be myself, and if the producers or the individuals I met with did not perceive it, that was OK as a result of I knew that I might be capable of discover somebody who did.

I made it a precedence to satisfy with different Gen Z artists and creators that we characteristic on our social media, in addition to various kinds of Asian founders as nicely. Our workforce at CityFace can be completely made up of younger POC. I particularly selected to recruit a workforce of scholars or latest graduates, regardless that I most likely might have labored with extra skilled professionals, as a result of I noticed it as a chance to instantly help, empower, and study collectively as Gen Z.

I’ve run into numerous challenges — numerous older individuals doubted me to start with — however the truth that I pushed by way of to the tip and really launched the corporate was an enormous second for me. Realizing that I am serving to different younger girls entrepreneurs discover confidence and know that they can also begin an organization has been essentially the most rewarding half. You possibly can’t be afraid to be as susceptible and actually convey your self to the endeavor. As a result of I believe bringing that authenticity to your organization is what offers it essentially the most worth.

Picture Supply: Jeena Chong



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