Dove Celebrates Pure Hair in Its New Music Video

Dove Celebrates Natural Hair in Its New Music Video

Dove is furthering its dedication to ending race-based hair discrimination within the office and colleges. Final 12 months, the model teamed up with the Nationwide City League, Shade of Change, and Western Middle on Legislation and Poverty — also referred to as the CROWN Coalition — to move the CROWN Act, a regulation that prohibits discrimination based mostly on hair texture and protecting hairstyles, like braids, locs, twists, and knots. To observe the work it has been doing over the previous 12 months to make sure an inclusive future for everybody, Dove simply joined forces with Verve Data, UMe, and the Nina Simone Charitable Belief to launch a visible for the legendary musician’s track “Feeling Good,” and it is a fantastic celebration of pure hair.

Formally launched on June 11, the video was directed by BET Award winner Sara Lacombe and follows a bunch of Black girls and ladies as they put on their pure textures loudly and proudly to the tune of “Feeling Good.”

“Dove is on a mission to vary magnificence and redefine slender magnificence requirements,” Esi Eggleston Bracey, Unilever North America’s EVP and COO of magnificence and private care, mentioned in a press release. “As a Black lady who has worn textured hairstyles for the previous 25 years, and as mom of a 15-year outdated daughter who additionally wears a textured coiffure, this laws is deeply private to me. Now could be the time to move The CROWN Act and eradicate this barrier for youngsters and adults in every single place as a result of all of us deserve to be ok with the way in which we put on our hair.”

Dove’s formation of the CROWN Coalition follows a handful of current tales taking on the web of scholars and workers being discriminated in opposition to for his or her hairstyles. Again in 2020, former Texas highschool pupil DeAndre Arnold was pressured to vary colleges after a change in his college’s gown code required he reduce his locs with the intention to graduate along with his class. After his story went viral, Arnold acquired an outpouring of assist from celebrities like Gabrielle Union, and he was even invited to attend the Academy Awards alongside director Matthew A. Cherry, whose brief movie Hair Love received an Oscar that very same night time.

Since then, plenty of states have launched antidiscrimination legal guidelines, although the truth that these tales proceed to achieve viral consideration is an indication that there is nonetheless extra work to be executed. Watch Dove’s full “Feeling Good” video above.


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