E.l.f. Cosmetics Is Launching a TikTok Reality Show

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E.l.f. Cosmetics Is Launching a TikTok Reality Show


TikTok has been the launchpad of a few of right this moment’s greatest digital creators, a lot of whom discovered fame within the app’s early days via sharing movies of themselves dancing and lip-syncing to well-liked music. However we’re prepared to wager that turning into TikTok well-known is not as straightforward because it sounds, which is why E.l.f. Cosmetics is creating a chance for 3 fortunate customers to find if they’ve what it takes to launch profitable careers on the app.

The sweetness model simply introduced that it is rolling out a TikTok actuality collection — the primary of its sort — to assist three lesser-known TikTokers discover ways to construct their manufacturers, develop their followings, and launch careers for themselves within the digital house. The present, titled #Eyes.Lips.Well-known, will characteristic commentary from three movie star judges: Avani Gregg, Madi Monroe, and Seth O’Brien, all of whom have been featured in viral E.l.f. campaigns previously and have hundreds of thousands of followers on the app.

The competition can be held this month for customers to enter to seem on the present by creating a video displaying why they need to be “Eyes. Lips. Well-known.” The fortunate three who’re chosen will win what’ll basically be a boot camp with the aforementioned TikTok stars, full with weekly challenges and hands-on teaching classes. Customers watching from the sidelines will be capable to comply with your complete course of on E.l.f.’s official TikTok channel starting in September.

Along with profitable a spot on the present, the chosen three may also win a $5,000 sponsorship to seem on E.l.f.’s channel and a 12 months’s price of free merchandise from the model. In case you’re occupied with becoming a member of the competition (and also you suppose have what it takes to be a star), you might have till Aug. 20 to submit your entry through TikTok utilizing the #eyelipsfamous track and hashtag.



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