Ganni and Levi’s Launch Sustainable Hemp Denims Assortment

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Ganni and Levi's Launch Sustainable Hemp Jeans Collection


Ganni and Levi’s are at it once more. After the manufacturers collaborated on an upcycled, rental-only denim capsule assortment for summer season 2020, the Danish cool-girl model and the American basic denims firm are teaming up on a second, modern eco-denim assortment constructed from “cottonized hemp” — and this time, you’ll buy and preserve the items you’re keen on.

Ganni x Levi’s cottonized hemp assortment options denim denims, jackets, shorts, attire, and tops constructed from the modern material. “Hemp typically requires much less water and fewer pesticides in cultivation than conventionally grown cotton,” mentioned Ganni in a press assertion. “The hemp blended into these clothes comes from rain-fed hemp crops, which reduces water utilization even additional. It’s then handled in a approach that softens or “cottonizes” the fiber, making it feel and appear indistinguishable from cotton.”

Priced from $115 to $475, preserve studying forward for a better have a look at the Ganni x Levi’s cottonized hemp assortment, and store the complete lookbook at Ganni online from Wednesday Feb. 24.



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