Gillette Venus Made a Music Devoted to Pubic Hair

Gillette Venus Made a Song Dedicated to Pubic Hair

Gillette Venus needs you to say the phrase “pube” a lot that the model made a whole track and illustrated video about it. As a part of the body-care model’s new Venus For Pubic Hair & Skin Collection, it launched a #SayPubic marketing campaign to assist girls reclaim the customarily embarrassing and taboo matter.

“The Pube Music,” together with its accompanying video illustrated by Sacha Beeley, stars a median pubic hair singing in regards to the woes of being a hair from down there. The hair begins by singing, “I am only a pube, and it isn’t honest, all I ever wished to be was simply one other hair. However once they received one take a look at me, the ruling from society was, ‘Ew, not you.'”

Venus surveyed 250 US girls in 2021 and located {that a} majority of them would like to make use of anatomical phrases like “pubic” however do not truly achieve this — most probably as a result of it is deemed inappropriate or “bizarre” by society.

“We have discovered that extra girls are dissatisfied with caring for the pubic space than anyplace else on the physique, actually, 56% of US girls want there have been extra correct descriptions and imagery in society of ladies grooming their pubic space,” said Kristin Monaco, a senior product analysis engineer for Venus, in a press launch. That is why the brand new Pubic Hair & Pores and skin Assortment is concentrated solely on this space and incorporates 4 pubic-focused merchandise: a smoothing exfoliant, a shaving gel, a razor, and a soothing serum.

“The Pube Music” needs to normalize doing no matter you need together with your pubic hair. “Why the mass hysteria in regards to the pubic space?” a refrain of pubic hairs sing. “There’s nothing diabolical about this little follicle. So care for us, your pubic hair, for those who trim otherwise you shave otherwise you’re naked down there. Whichever manner’s your manner, it is all OK.”

This marketing campaign aligns with the most important shift that is taking place with the sweetness requirements surrounding physique hair. Extra individuals, girls particularly, are feeling empowered to do what feels proper for them slightly than feeling like they must observe the “norm” — and it is about time.


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