Givenchy’s Iconic Bag Will get A Facelift For Its tenth Anniversary

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Givenchy’s Iconic Bag Gets A Facelift For Its 10th Anniversary


There was numerous adjustments occurring at French Home Givenchy this yr with the exit of earlier Inventive Director Clare Waight Keller, and the doorway of their new one Matthew Williams, who will keep it up the model’s iconic DNA. Part of this DNA is the Home’s ‘Antigona Comfortable’ bag for womenswear and menswear that we noticed 10 years in the past on the Givenchy runway, now’s a “decade’versary” bag, celebrating 10 years. Veteran fashions like Kate Moss and Irina Shayk are followers of the bag and youthful fashions like Hailey Bieber have additionally been seen sporting the Antigona.

The female model of the ‘delicate’ bag is dropping as we speak, within the age of Covid, when shoppers within the West are having a second, third and fourth take into consideration their purchases. On this difficult time for style, it’s a brand’s equity that will keep buyers loyal to their favourite homes and Givenchy is aware of this all too effectively. However the Home additionally is aware of that luxurious manufacturers like itself are surviving with younger designers identified for his or her streetwear creations and cult-following, therefore the appointment of somebody like Williams, who appeals to the youthful era. To ensure that the French Home to outlive, it might want to keep near the model’s DNA whereas interesting to youthful shoppers. On this age of Covid and acutely aware consumerism, timelessness outweighs what’s hip, and the brand new Antigona Comfortable luggage for women and men give a nod to the basic timeless DNA of the model, however with a contemporary contact.

From its showroom on 36 Avenue Montaigne in Paris’ 8th arrondissement that’s oh-so Paris stylish with each sew and stencil, you are feeling that you simply’re part of town with each creation from the Home, together with the Antigona Comfortable. Named after the mythological Greek goddess Antigone, a reputation that means “unbending” and exuding feminine power, Givenchy reveals the Antigona Comfortable in seasonal colours and coverings for ladies. With basic Antigona geometry, daring zippers and pentagonal patch, the household of luggage has been up to date from its formal kind to a slouch form.

The gathering is flexible, the place it could actually transition from a weekday work bag to a weekend bag with masculine and female duality. Some luggage are absolutely wrapped in silk scarves giving them a special look, accentuating individuality and graphic attraction. Simply in time for autumn, the Antigona Comfortable is Parisian-chic that’ll work effectively in any metropolis, from the basic grey bag, to a houndstooth bag, to an additional calf leather-based bag with a crocodile end, and, a two-tone, hand-pleated leather-based formal-looking choice.

And naturally the boys haven’t been overlooked with their very own Antigona Comfortable line, that debuted on the Autumn-Winter 2020 Paris runway. With the identical basic strains of the Antigona household, the boys could have strains and cuts for a extra masculine model. With two sizes, a bigger dimension in black and beige and a maxi dimension in woven black, white and purple leather-based; and with the Givenchy chains print on wool; or timeless black calf leather-based. With greater than sufficient area, the bag is flexible like its female counterpart for weekday and weekend use, making it the perfect autumn and winter bag.

Subsequent month, Williams will current his first ever Givenchy assortment to the world from Paris, an occasion that the style world is raring to see, in how he’ll maintain the Home’s model fairness for style, in addition to deliver within the fashionable city touches that he’s identified for.

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