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What is it about Glossier Boy Brow that makes us lose our minds over a teeny forehead mascara?
I imply, it is simply an eyebrow gel in spite of everything, one in a gazillion within the UK now that our urge for food for completely lacquered eyebrows is bottomless.
Or is it?
Ever since Boy Forehead entered the wonder hemisphere in October 2015, we actually ‘forehead down’ (pardon the pun) to this 20cm saviour of over-plucked arches.
It amassed a staggering 10,000 individual wait record simply 5 months after launch, and, as if extra perspective have been wanted, final yr alone one Glossier Boy Forehead was bought each 32 seconds someplace on the earth.
I personally am a day by day Boy Forehead consumer. I’ve tried each forehead iteration on the market from basic pencils (too apparent), twist-up sticks (too fussy) and pens (too Love Island), however I all the time come again to Boy Forehead for a full forehead look.
The habit is actual: I can’t get sufficient of the massive, lazy arches I get with a single swipe of the teeny spoolie.
I requested Glossier’s CEO Emily Weiss on the opening of the model’s first Pop-Up Store in London what Boy Forehead’s secret was, in comparison with different eyebrow make-up.
She simply winked at me and informed me she’d need to kill me if she informed me.
A glamorous, millennial pink-clad sniper isn’t such a far-fetched concept when you think about Boy Forehead is Glossier’s best-selling product of all time.
It’s a pomade – that’s the deal breaker
I personally put Boy Forehead’s enchantment, and it’s fool-proof method of getting thicker eyebrows, all the way down to the feel.
Seems that the method was impressed by hair and mustache pomades. Give it some thought, pomades give smooth maintain whereas nonetheless including texture, which, utilized to eyebrows, eliminates the stiff, flaky textures that may make them resemble glued-on caterpillars.
The end result?
A not-too-creamy, not-too-waxy method, due to Boy Forehead’s balanced mix of beeswax, moisturising oleic acid from olive oil and a collagen by-product that helps situation the hair fibre.
The Shades – Together with A New One For Redheads
One other bonus is the pigment. In addition to Clear, Boy Forehead additionally is available in Blond, Brown and Black shades (Clear is my poison by day, whereas I reserve Blonde for nights out because it offers me extra definition with out the necessity for a pencil to fill in any pesky gaps).
Now lastly, Glossier has launched its iconic Boy Brow in Auburn.
Why is that this a giant deal? Up till now, redheads have been beneath represented within the forehead shaping stakes, typically having to resort to utilizing an orange-hued lip liner to fill in sparse patches.
With shades to swimsuit each forehead hair, the miniature wand imparts simply the correct quantity of tint, which you’ll progressively construct up stroke by stroke. So that you’re by no means in peril of oversaturating your eyebrows with a dense block of color.
apply Glossier Boy Forehead
Requested methods to apply Boy Forehead, make-up artist Celia Burton says:
‘I like to use a colored Boy Forehead to the arch and tail of the forehead, to outline and fill, after which the clear method excessive of the entire forehead to carry the hairs in place. It’s the feel of Boy Forehead that I really like. It’s barely waxy and really matte, which works even higher in clear. I like to make use of my ring finger to press the forehead onto the pores and skin and take away any extra product.’
Contemplating #boybrow has simply wanting 35K mentions on instagram, and has bought almost 4 million merchandise so far, the love affair with this forehead swoosher exhibits no signal of abating.