It ought to come as no shock that for Glossier’s new merchandise within the Physique Hero assortment the model tapped eight real-life heroes. WNBA gamers Sue Chicken, Lexie Brown, Seimone Augustus, Kalani Brown, Amanda Zahui B., Natalie Achonwa, Stefanie Dolson, and Gabby Williams star within the new marketing campaign to signify their league with its first-ever beauty brand partner, and it is a highly effective one. When the season resumed, the gamers packed up their belongings and headed to the “Wubble” in Orlando, FL, the place months of coaching and competitors outlined them as true physique heroes.
The marketing campaign video reveals footage that the ladies shot themselves whereas in Orlando utilizing the brand new merchandise: the Physique Hero Exfoliating Bar and the Physique Hero Dry-Contact Oil Mist. The WNBA devoted their season to combating for racial justice, and the brand new advert each acknowledges and celebrates their work. “Athletes. We aren’t essentially the usual of magnificence,” the superstars stated within the video. “But when I can embrace my physique and let you know I am stunning, then meaning I am a Physique Hero. You are a Physique Hero.”
In latest months, Glossier has confronted backlash for enabling an internally racist work setting, however we hope that this partnership is consultant of total modifications in a constructive and extra inclusive course. By teaming up with the WNBA, Glossier is celebrating the energy and tenacity of the gamers, and that’s one thing we will get behind.