The newest H&M drop is a cool mixture of skate and surf-inspired staples dedicated to celebrating the mission of Black Girls Skate. The non-profit works to create fairness, security, and visibility for skaters who determine as girls and/or non-binary, Black, African, or of colour, and the attractive marketing campaign serves to uplift that group.
Inside, you may discover Black Lady Skate’s Emily Williams, Jhanaiya Smith-Butler starring within the marketing campaign alongside Camryn Silva, as they exhibit the summer-perfect lineup — suppose high-waist athletic-inspired shorts, tie-dye tanks, sweatshirts, and zip-up swim, all crafted with a hearty serving to of nostalgia. It is an homage to the approach to life of skaters and surfers, in addition to a reminder concerning the significance of non-public model and the way trend could make us really feel. As Camryn Silva revealed in an interview concerning the assortment with H&M Journal, “Trend at all times appeared out of attain to me due to how I used to wrestle with my id rising up. It was at all times one thing that upset me up till lately once I stopped caring what individuals thought.” In offering an area to have a good time Black Ladies Skate, the gathering can be providing up the reminder to all of us to embrace our genuine selves, in trend and in any other case — and we’re right here for that message.
Learn on to see the marketing campaign in full, then store your favourite items.