To Midge Maisel, the fast-talking, lovable protagonist of Amazon’s award-winning present The Marvelous Mrs. Maisel, magnificence is every part. Though it takes a backseat to her journey from Higher West Facet housewife to globe-trotting comedienne, her more and more highly effective stand towards 1950’s sexism, and cooking the right brisket, magnificence is all the time there, the one fixed in Midge’s life. It’s within the first episode, when she tiptoes to the lavatory to finish a prolonged routine of chilly cream and curlers whereas her husband sleeps; it’s woven all through the second season, as she helps unassuming prospects discover the right rouge from behind the Revlon counter; and it’s there within the over-the-top Las Vegas lodge room the place Midge teaches Susie the magic of a superb face masks earlier than her subsequent set. However Rachel Brosnahan, the Emmy-decorated actress whose identify has change into synonymous with Mrs. Maisel, favors a extra abridged strategy to magnificence than her on-screen counterpart.
“Taking part in Midge has undoubtedly made me respect a extra pure look in my very own life and extra of a simplified tackle skincare,” says Brosnahan. “For her, that very concerned routine makes her really feel highly effective, and it makes her really feel her finest. However for me, an easier routine makes me really feel most like myself.” The actress’s perspective in direction of magnificence is rooted in her choice for a clear, uncomplicated look, nevertheless it’s additionally a results of her lifelong wrestle with delicate pores and skin.
Throughout her teenage years, Brosnahan was a bit extra aggressive when it got here to her visage, splashing and soaking it with any cleanser, scrub, or serum she may get her palms on. “Once I was 16, as I believe a whole lot of youngsters do, I wished to annihilate something that confirmed up on my face with each single product on a drugstore shelf, and that prompted a whole lot of points for my delicate pores and skin and created this vicious cycle,” she explains. “Your pores and skin is without doubt one of the first issues that folks see about you, so any type of pores and skin sensitivity could make you are feeling actually susceptible.”
It was throughout this time in Brosnahan’s life that her mother launched her to Cetaphil and its traditional mild cleanser. “She additionally advised me an important skincare lesson that I’ve realized, which is that much less is extra, and that’s been at the back of my thoughts ever since,” she says. This philosophy and the cherished drugstore model adopted the actress into maturity and have remained constants in her magnificence routine by way of hormonal breakouts of her early twenties, lengthy days of filming in the summertime warmth, and layers of make-up at frequent red-carpet occasions. “I’ve strayed little or no from my skincare routine during the last 10 to 12 years,” she says. “I’ve undoubtedly taken little departures, however I all the time return to a easy routine and delicate skincare. The factor that has labored most for me is preserving a constant routine.”
It was with that steadfast compatibility in thoughts that Brosnahan turned the face of Cetaphil final yr, a transfer that stood out from the same old superstar partnerships with dearer, luxurious manufacturers. “I do love these higher-end merchandise too, and I’ve undoubtedly used them over the course of my life and profession,” she says. “However the fact is, it is a product that works for me. It has all the time labored for me, and I really like that I can let others find out about a product that’s accessible to a large number of individuals.”
Now, Brosnahan is taking the alliance even additional as a inventive guide on Cetaphil’s new “Up Shut and Delicate” marketing campaign. With this expanded position, she is going to star in a collection of movies that take viewers by way of her private journey with delicate pores and skin and showcase the merchandise she’s relied on for years in addition to new ones designed particularly for the wants of reactive pores and skin. However the focus may also flip to shoppers themselves, highlighting their very own struggles with delicate pores and skin. “It’s been actually particular for me to work together with different individuals who’ve skilled related highs and lows, and it’s been enjoyable to study all of the totally different ways in which Cetaphil has been there for individuals all through their lives,” Brosnahan says. “I’ve heard from generations of people that have handed down the key—albeit a really well-known secret—of Cetaphil from grandmothers to moms to of us my age and youthful.”
The actress hopes that this new marketing campaign will assist immediate a change in the best way we take into consideration magnificence. “Speaking about pores and skin challenges shouldn’t be taboo,” she insists. “It could actually really feel susceptible and embarrassing, however you’re not alone in any of these challenges, and I might love for us all to have the ability to speak about them extra brazenly and freely.” Brosnahan believes the cultural strategy to magnificence is lengthy overdue for a makeover, one which she may be very a lot part of due to her continued candor. “I believe there’s a false impression that if you’re curious about magnificence and skincare or carrying stunning clothes and heels in on a regular basis life, that it by some means makes you much less of a feminist, and that’s simply not true,” she says. “Girls usually are not only one factor, so for me, it’s no matter makes you are feeling good.”