This previous summer time after the deaths of George Floyd and Breonna Taylor, large protests swept the nation as individuals demanded accountability for racism and police brutality. Whereas tens of millions of individuals turned up on the entrance strains at these demonstrations to outwardly voice their frustrations on the matter, tens of millions extra additionally used their energy to assist the Black neighborhood in different methods resembling spending their cash at Black-owned companies.
Just a few months in the past, it appeared like nearly everybody was shouting from the rooftops in regards to the significance of shopping for Black, even creating their very own directories of Black companies to purchase from to assist the Black Lives Matter motion. Whereas the assist has possible been appreciated by many Black enterprise homeowners, it is nonetheless essential to notice that supporting these companies goes far past making one-off purchases; the secret is to ensure you’re truly exhibiting up for these corporations by recurrently shopping for from them, recommending their merchandise to the individuals in your community, and even reviewing mentioned merchandise on-line.
We spoke to 5 Black magnificence model homeowners on the affect that the purchase Black motion has had on their companies since June and whether or not the outpouring of assist they’ve obtained has been sustained. Learn forward to see their ideas.