Within the age of Zoom shoots and digital runway reveals, it is grow to be the norm to get artistic with trend from house. That is precisely what Madewell did for its fall 2020 lookbook, enlisting head designer Joyce Lee to stage a shoot straight from the consolation of her personal NYC house. The ensuing photographs are proper on model for a retailer that is trend-aware, however by no means fashion-forward. The garments and the pictures converse to wearability — the items we’re gravitating in the direction of now greater than ever — and spotlights the hero items in our closets: nice button-downs, cozy cardigans, live-in denim, and home clothes.
That was all by design, as Joyce advised us, “I styled every look as I’d for my typical day at house, with an emphasis on consolation and cozy layering for fall.” Nonetheless, you will not discover any sweatpants on this combine. Madewell’s bought a good denim assortment that is on show right here, even whereas we’re all embracing that loungewear life. Joyce stands by the model’s comfy denims, spotlighting essentially the most wearable silhouette forward and reminding us all that “sweatpants can solely rule for thus lengthy.”
Past stay-at-home fashion, Joyce weighs in on tendencies, the way forward for trend, and breaks down the attractive shoot she pulled off from house. Forward, see all of the pictures from Madewell’s new fall lookbook, learn our interview, and store the important thing items.