Fran Summers broke into the world of high-fashion modeling and wonder virtually on accident. When she was 15 years previous, she took a visit to London to go to her sister. The 2 stopped right into a make-up retailer the place a make-up artist requested if Summers had ever thought of modeling. On the time, she had not, however the subsequent day she visited Storm Management, a modeling company within the metropolis, and in a whirlwind of occasions, walked out with a contract.
“I used to be simply [in the makeup store] to take a look at new merchandise and search for a superb primer,” she advised CelebrityPie. “That’s undoubtedly my must-have magnificence product if I needed to solely preserve one.” Six years later, and the mannequin was only in the near past introduced as the brand new face of Burberry Magnificence, the place she can be starring within the Her marketing campaign. That is her fifth marketing campaign she’s completed with the model, and it highlights the vitality, confidence, and easy individuality that the perfume hopes to invoke in all those that put on it.
Other than prepping for the marketing campaign, Summers has not too long ago spent extra time indulging in self-care practices and having fun with a minimalist magnificence method. “Your physique and thoughts are the one issues you will have in life, so I take self-care so severely and all the time take the time to moisturize, moisturize, moisturize.” Throughout lockdown, the mannequin gave make-up a break and used nothing greater than “the Yorkshire water” as her cleanser and “air” as her make-up. Her simplistic tackle magnificence effortlessly enhances the Her marketing campaign’s primary objective of spotlighting the fashionable lady.
“Your physique and thoughts are the one issues you will have in life, so I take self-care so severely and all the time take the time to moisturize, moisturize, and moisturize.”
The perfume and marketing campaign wish to spotlight that ladies now are extra daring, free-spirited, and bolder than ever earlier than. Maybe uncoincidentally, this message is could possibly be tied again to the arrogance Summers had on the day she walked into the modeling company: “As an English child, Burberry has all the time been probably the most iconic model, so going from seeing campaigns after I was youthful to being in them seems like a full circle,” she mentioned.
The brand new perfume assortment options 5 scents: Her London Dream Eau de Parfum, Her Blossom Eau de Toilette, Her Intense, Her Personalisation, and Her Eau de Parfum — all of which maintain a particular place for her: “I really like all smells that make me consider dwelling and England,” Summers mentioned. “The scents of Burberry Her really remind me of London. They’re versatile, and stylish, and might work in any occasion and I all the time get complimented on it.”
Summers has not too long ago discovered a brand new appreciation for the simplicity of issues, and has been utilizing extra of her free time to spend in nature. Nonetheless, whether or not she’s outdoors stress-free or modeling within the streets of London, Summers embraces the reinvention of the fashionable lady. She is daring, free-spirited, and daring — an ideal match for the Her assortment.