Nikita Dragun is, fairly merely, an entrepreneur not like another.
At 24 years previous, the Virginia-born magnificence vlogger has not solely received the hearts (and subscriptions) of thousands and thousands of individuals on YouTube, however change into one of the vital influential voices of—and for—the transgender neighborhood on the planet.
Solely, she didn’t cease there. In a bid to maneuver past magnificence model sponsorships final yr, she created and debuted her personal model—Dragun Beauty—and offered out of each product in 24 hours.
As the primary trans-owned magnificence model to put on its identification with satisfaction, Dragun was equal components shocked and excited by its speedy success. “Being an entrepreneur is frightening,” she tells me. “No-one teaches you the ups and downs of an entrepreneurial journey, and after I launched a loopy product line—colour corrector and brightening powder in a bedazzled Dragun egg—it was scary.”
Nonetheless, she was pushed to trip the momentum of her preliminary launch and continued to spend money on herself. A yr on, Dragun Magnificence boasts a full product line, a Streamy Award nomination for greatest magnificence product of the yr, and a devoted fan base.“I actually am constructing a stupendous neighborhood of artists that love transformation. It’s rewarding to see the suggestions, the merchandise come to life, and the household being constructed,” she says.
As a younger trans girl, it’s the form of line she would have beloved to see earlier than popping out 5 years in the past. “I couldn’t uncover who I used to be with out seeing myself,” she says, “and make-up was the software to see who I needed to see within the mirror.
“I might see my mother and sister enter the lavatory and go away as assured new girls—that they had remodeled—and I achieved that myself by means of make-up. It was the primary time I had management in my life and will have others see me precisely as I made a decision. The facility was releasing and thrilling!”
The remainder of the business is beginning to perceive the enchantment, too. As of November 5, choose Dragun Magnificence merchandise will likely be obtainable on-line and in-store at Morphe, tying in with the launch of Morphe X Nikita—a limited-edition assortment that includes a 35-pan eyeshadow palette and make-up brush set catering to each manufacturers’ inventive customers.
For Dragun, the gathering feels prefer it’s come full circle. Although Morphe was one of many first (of many) manufacturers to associate along with her as a magnificence influencer, she didn’t need to create merchandise with—or for—any model till she’d launched her personal.
“I couldn’t consider a greater model to have my first collab with as a result of it appears like we grew individually collectively,” she says. “They really feel like a second household, and have supported me since my come-up. It’s necessary, as a result of that is such a giant launch and they’re taking Dragun Magnificence alongside for the trip.”
The Artistry Palette covers all bases—from good neutrals to the boldest of daring glitter hues—and can retail for $30, whereas the Eye Brush Set’s seven brushes have been designed to shapeshift to your wants (mixing brushes, agency packer brushes, et al), at $20.
Although she feels she couldn’t probably choose a favorite brush from the gathering—“they’re so particular to every want as completely designed instruments, I take into account these the Apple
“Nicholas, Nikita, Nicole, Nguyen, and Metamorphosis every characterize a unique stage of my journey, and every shade can slay a unique fantasy,” she says. “I can’t select a favourite youngster!”
“I don’t assume there’s a restrict to my success, and success basically,” she continues. “I’m a trans CEO and that’s superb, however not a title I used to be aiming for. I began off by eager to create a platform for others to reside the identical fantasy as me and it’s superb to have my success so it may pave the way in which for different trans—and all—CEOs on the market.”
After I ask Nikita what’s subsequent, I obtain the form of reply I at all times hope for from entrepreneurs, however by no means get. “Simply being the baddest b***h attainable,” she begins, “and much more of a boss CEO trans baddie!
“5 years in the past, I may by no means have imagined I might have achieved as a lot as I’ve now, so I actually can’t think about what the following 5 years will carry. Regardless, I’m grateful for Dragun Magnificence to be my child that I’m rising and scaling. I’m so proud.”