Nordstrom’s New Recycling Program Beautycycle

Nordstrom's New Recycling Program Beautycycle

Picture Supply: Courtesy of Nordstrom

In an effort to scale back the quantity of waste in landfills created by plastic packaging within the magnificence trade, Nordstrom has introduced a brand new nationwide recycling program known as Beautycycle, in partnership with world recycling chief TerraCycle.

As of Oct. 1, customers can deliver of their empty magnificence merchandise to be recycled at any of Nordstrom’s full-line shops or Nordstrom native service hubs within the US. On the Beautycycle drop-off bins obtainable on the malls, customers can eliminate empty beauty, hair-care, and skin-care packaging, whatever the model or the place the product was bought. This new initiative makes Nordstrom the primary main retailer to supply a recycling program for all magnificence merchandise.

Nordstrom’s press launch states that lower than 9 p.c of the 120 billion models of plastic packaging produced by the wonder trade are recycled every year, and so they hope to alter that.

“At Nordstrom, we’re hopeful that by making it simpler for patrons to recycle their magnificence merchandise, extra plastic and packaging shall be recycled,” Gemma Lionello, Nordstrom govt vice chairman, normal merchandise supervisor, equipment and sweetness, instructed CelebrityPie. “We’re dedicated to taking again 100 tons of magnificence packaging to make sure it is recycled by 2025.”

Nordstrom's New Recycling Program Beautycycle

The merchandise collected at Nordstrom’s Beautycycle bins shall be despatched to TerraCycle, the place they are going to be cleaned and sorted by metals, glass, and plastics. From there, the supplies shall be recycled into new merchandise.

This is a full checklist of magnificence merchandise that may be recycled with the Beautycycle program at Nordstrom:

  • Shampoo and conditioner bottles and caps
  • Hair-gel tubes and caps
  • Hair-spray bottles and triggers
  • Hair-paste plastic jars and caps
  • Lip-balm tubes
  • Face-soap dispensers and tubes
  • Lotion bottles, tubes, dispensers, and jars
  • Shaving-foam tubes (no cans)
  • Lip-gloss tubes
  • Mascara tubes
  • Eyeliner pencils and circumstances
  • Eyeshadow and tubes
  • Concealer tubes and sticks

Picture Supply: Courtesy of Nordstrom


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