Postmates has turn into a family identify through the world pandemic. Dominating the meals supply market, even a number of the strictest and most uptight Michelin-rated eating places that might as soon as scoff on the considered providing a takeout service are actually proudly on the supply app.
Including to a protracted roster of necessities like meals, alcohol, and residential cleansing provides, MAC Cosmetics is now formally accessible for buy on the app. The primary US magnificence model to launch same-day supply powered by Postmates, MAC continues to trail-blaze and set precedents as an trade chief.
As a supply and point-of-sale service, Postmates provides shoppers entry to the most important number of retailers, boasting over 600,000 eating places and retailers. Within the first quarter of 2020, Postmates reported revenues of $107 million and recorded over 115,000 retailers. Acquired by Uber in July for $2.65 billion, Postmates’ figures have greater than tripled for the reason that pandemic. Magnificence, nevertheless, was nonetheless unmarked territory by manufacturers and retailers till at the moment.
“We’re extraordinarily excited to launch MAC’s first same-day supply service with Postmates on maccosmetics.com,” stated Pamela Cholankeril, vice chairman of world omnichannel and on-line technique for Estée Lauder Corporations, MAC’s guardian firm. “This precious service delivers on shoppers’ rising curiosity for comfort, selection, and high-touch service throughout channels and MAC touchpoints.”
Shoppers’ demand for immediacy is simply rising. Corporations like Amazon have made same-day supply of distinctive items as ubiquitous as going to a grocery retailer. “We proceed to see development in buyer demand for brand spanking new product classes and by using Postmates Supply as a Service, MAC is ready to meet their prospects wherever they’re,” defined Andreas Lieber, SVP, enterprise and company growth at Postmates. “We’re thrilled to associate with MAC Cosmetics, a decades-long favourite amongst make-up artists and shoppers, to be the primary to carry the choice of same-day supply to maccosmetics.com.”
Since its creation over 30 years in the past, MAC Cosmetics has not solely been an trade chief, however an trade commonplace of excellence. Well-known for his or her distinctive movie star collaborations like Selena and Mariah Carey, and the pro-favored backstage make-up merchandise like Face and Physique basis, the model has championed inclusivity and variety since their inception.
Their latest Postmates supply collaboration brings vacation items, necessities, refills, and every other MAC Cosmetics merchandise discovered at MAC free-standing retailer in over 4,000 cities to their door inside two hours for a $7.95 supply payment. The collaboration additionally brings about an rising starvation for shoppers to get precisely what they need, with out leaving house, and in a second’s discover from a contact of their cellphone.