The 4th version of the El Gouna Movie Pageant has kicked off in El Gouna, Egypt, and sure, in the course of the pandemic, however, it’s vigorous with over 200 worldwide visitors and crammed with all issues movie and vogue. Undoubtedly, the competition has turn out to be crucial starry trade occasion in Egypt and for the Center East. The nine-day occasion is comprised of the area’s high movie artists, in addition to the worldwide movie group, with a star-studded crimson carpet and opening ceremony, to the week being crammed with screenings and panel discussions.
The competition kicked off a glamorous crimson carpet and opening ceremony on Friday evening, with robes designed by the area’s most gifted couture designers from Maison Yeya, Deana Shaaban, Elie Saab and Yasmin Mansour. Apart from movie, the competition provides younger designers and small manufacturers the chance to have a platform to get their title placed on the world stage with movie stars carrying their creations.
You possibly can’t have a dialog about movie with out having a dialog about vogue. The 2 go hand in hand and the El Gouna Movie Pageant is testomony to this. “Vogue and movie go very effectively collectively. There’s a public curiosity related to the celebs and cinema usually, so we’ve discovered that they’re an excellent mixture when added collectively,” says Samih Sawiris on the wedding between vogue and movie. Designers are benefitting tremendously from the social media and media energy buzz across the competition that they wouldn’t usually get as a result of they don’t have giant advertising budgets.
The sprawled out crimson carpet was crammed with the Center East’s high cinema expertise from Amina Khalil, Amr Youssef, Yousra, Nicolas Mouawad, Yasmine Sabri, Stephanie Saliba, Tara Ehmad, Huda El Mufti, and Nesreen Tafesh. The opening ceremony kicked off with Lebanese singer Ramy Ayach getting into the auditorium from the rear and moved up the aisle singing. Egyptian set designer Onsi Abou Seif, was awarded the Profession Achievement Award and devoted it to filmmaker Shady Abdel-Salam. A remembrance slideshow of worldwide and Arab actors who handed away this 12 months was featured.
Whether or not it’s Hollywood or Egyptian cinema, nobody is blind to the truth that cinema has been hit exhausting this 12 months. The competition director, Intishal Al Timimi talked in regards to the hardships and the way the trade will overcome, and that having a competition within the age of Covid was a feat of exhausting work to make occur. Awards got to French actor Gerard Depardieu and French-American actor Saïd Taghmaoui was given the Omar Sharif Award
Egypt-based entrepreneur and CEO of Enterprise Life-style Rabiah Mockbel has been part of the El Gouna Movie Pageant since its inception. “The one lack that they had the primary 12 months was the leisure. I met Naguib Sawiris three years in the past in Lebanon and he informed me he wished me to do the opening of the El Gouna Movie Pageant occasion. I got here and did the after occasion and it was profitable.” Mockbel has discovered success with the occasion because the portfolio of his firm is the most important in Egypt.
However, this iconic competition set within the desert of Egypt didn’t simply occur. It took the fitting minds, groups, traders and celebrities to again an occasion that’s rising from energy to energy with every version. One such man who has been the spearhead of the El Gouna Movie Pageant is Amr Mansi.
Amr Manis is a former skilled Egyptian squash participant and the person behind the El Gouna Movie Pageant. He and an actress pal turned an thought right into a motion, and together with the fitting workforce has made the meshing of cinema and vogue within the type of a movie competition a hit.
In 2009, Mansi was in El Gouna for the brand new 12 months and it was over breakfast that he had a imaginative and prescient for organizing knowledgeable squash event within the small desert village. “Egypt is superb in squash and we didn’t have any large tournaments,” recollects Mansi. He spent the following 8 months working to make the event happen- constructing contacts from scratch, studying expertise like occasion group, advertising, transportation, all of the whereas encountering setbacks. These setbacks virtually led Mansi to giving up however a last-minute sponsor got here by and the event occurred.
As Mansi’s occasion planning data grew, so did his connections to businessmen just like the Sawiris, Egypt’s high rich enterprise brothers. At present, Naguib Sawiris is the Pageant Founder and his brother Samih Sawiris is the founding father of El Gouna village. Mansi and the actress labored to make the concept of a competition within the desert occur. “We talked to Naguib Sawiris about our thought and he mentioned, ‘when you guys are doing it, I belief you, let’s do it and I’ll pay the cash.’”
“The thought was to create an occasion that everybody desires to be part of and we put collectively a workforce of younger individuals. We created partnerships and we included vogue sponsors, we began to make the crimson carpet very glamorous, and vogue manufacturers began to have an interest to associate and costume celebrities. Lancôme partnered with us to do make up. It was by no means like this earlier than in Egypt.” For Mansi having vogue as an equal participant within the competition is greater than he may have ever imagined. “I’m so pleased that we reached this. The imaginative and prescient that we wished to create is going on.”
The El Gouna Movie Pageant will go on till October 31st. To seek out out extra, visit.