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Although you may consider Lulu Guinness because the label behind the frankly iconic lips clutch bag, it has modified rather a lot over the previous yr, below the helm of newly appointed inventive director David Hodgson (beforehand at Loewe, Coach, Joseph and Proenza Schouler).
And he’s actually doing one thing proper, as a result of his new assortment, which is launching on twelfth October, has a waitlist of 800 folks and counting.
With the mentality that luggage must be stored on the desk and never on the ground, the Purple Carpet assortment options luggage which have that quintessential British cheekiness, however with an elegant spin.
Business insiders together with Jessie Bush, Monikh Dale, Blanca Miro and Ellie Delphine are already followers, having been noticed with the shell and current luggage on their Instagram feeds. It looks as if it’s the right clutch bag for partying at dwelling.
If you wish to get in on the motion, you possibly can add your identify to the ready record, to be notified as quickly because the kinds launch, or you possibly can set a reminder for the twelfth, although others is likely to be notified first and also you wouldn’t need to miss out.
As you’ll see out of your favorite Instagrammers, you possibly can gown up the bag with a reasonably gown, or down with an outsized knit and extensive leg cashmere trousers.
We undoubtedly need in.