Savage x Fenty’s Breast Most cancers Consciousness Survivors Marketing campaign

Savage x Fenty's Breast Cancer Awareness Survivors Campaign

Rihanna’s newest marketing campaign for Savage x Fenty spotlights three assured, empowering girls who’ve survived breast most cancers and have their very own tales to inform. The information comes because the model launches its accompanying assortment for Breast Most cancers Consciousness month, which survivors and thrivers Cayatanita, Ericka, and Nykia wore for his or her portraits. Set in entrance of a soft-pink material backdrop, all three women posed and modeled of their favourite types — that are all out there to buy on-line with a portion of web proceeds being donated to the Clara Lionel Foundation.

Savage’s mission is to unfold consciousness about and assist the Black neighborhood that’s underrepresented, typically shedding entry to high quality healthcare that different people could have entry to. In buying the Savage items, let’s change the best way we take into consideration Breast Most cancers Consciousness month and think about the journeys that Cayatanita, Ericka, and Nykia have took to push for their very own healthcare, together with that of small or minority communities, which CLF will proceed to boost funds for. In solidarity, Savage has dedicated to donating as much as $250,000 from each its October and November collections to the muse, till the items are offered out. Scroll right down to get to know Cayatanita, Ericka, and Nykia, and store the seems they’re sporting from head to toe.


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