Margarita Serrano initially studied Regulation in Bogotá, Colombia, and graduated as an legal professional, however due to an epiphany (she had a imaginative and prescient of making the right girls’s jacket), and with an present love for trend she moved to New York and commenced one other journey. Right here, she interned at trend firms and bit the bullet with a transfer to Milan to pursue Vogue research.
Whereas in Italy she explored tailoring, leading to a small assortment of jackets and this could be the beginning of her personal modern womenswear brand with responsibly-made clothes on the coronary heart of it.
Anchored by the love of thoughtfully made jackets, her namesake label additionally presents silk clothes (à la ’90s Kate Moss), outsized shirts, smooth blouses, lace adorned camis and sharp wool coats for fall. Serrano places effort and time into sourcing the best textiles, and so, Margarita produces items that can final, and may be cherished eternally.
Felicity Carter: What was your first modern reminiscence?
Margarita Serrano: Attending a Chanel present on the Grand Palais in Paris. It was a life altering second, lengthy earlier than the age of social media, when trend reveals had been type of mysterious non-public occasions. I bear in mind this expertise touched fibers of my coronary heart that I didn’t know existed. It was lovely.
FC. How, when, why did you get into the trade?
MS: I went to Regulation college in Bogotá and graduated as an legal professional in 2010. Regulation college gave me essentially the most fantastic buddies and mental satisfaction, however proper earlier than ending my research I noticed that I needed to construct a profession that mixed creativity and commerce, which had been my two fixed drives. It was then that I made a decision to get into the style trade, ranging from zero as an intern for trend firms in New York, working my method up within the path, then pursuing Vogue Administration Masters research in Milan and eventually creating my very own model.
FC: How would you sum up the aesthetic?
MS: SERRANO is an empowering, minimalistic, city, female model. It embraces minimalism not solely throughout the traces of a ‘much less is extra’ aesthetic but additionally as a life-style precept: put on lesser, higher clothes, which might be made with effective supplies and meant to final eternally.
FC: Who’s your buyer?
MS: The SERRANO girl is sensible, trendy and enjoyable. There isn’t a particular age group for the model, as collections are timeless and versatile of their essence. She prefers day to nighttime kinds, as she transitions from work conferences in the course of the day to a enjoyable evening out or playtime along with her children. She may be in New York, Hong Kong, Sydney or some other metropolis with thrilling power – we ship worldwide!
FC: What are the cornerstones of your organization?
MS: Creating funding items with the best supplies and reaching prospects instantly with a clear, direct-to-consumer enterprise mannequin. On this sense, cornerstone one is providing an attractive prime quality product, and two is making it accessible on-line at an trustworthy worth level.
Since I based the model in 2014, discovering the fitting textiles and the most effective producers has been the drive within the creation of collections. I’ve traveled extensively in seek for producers with experience in every particular product and have visited among the most superb attire producers in Romania, Italy, Morocco, Colombia and China. Being able to make these items after which delivering to the doorways of ladies around the globe is fascinating.
FC: What’s the key to providing the right leather-based jacket?
MS: The key has three components. The primary is the standard of the leather-based: it can’t be too heavy nor too mild and the physique have to be sharp however not inflexible, it requires an ideal stability. The second is the experience of the producer: our leather-based jacket companion is predicated in New Delhi and so they have been making leather-based clothes for among the prime luxurious manufacturers for a few years – we’re honored to work with them. And the third is a few nice music! The leather-based jacket has this edgy, different musical vibe that I really feel very linked to, each whereas designing it and sporting it.
FC: At present, which is your favourite piece and the way do you put on it?
MS: The leather-based jacket! it’s my all 12 months spherical piece. I like sporting it within the spring with slip clothes and barely outsized with turtlenecks beneath in the course of the fall and winter.
FC: What are the long run targets on your firm?
MS: In a broad sense, rising and consolidating our e-commerce enterprise with the most effective expertise accessible to supply a seamless expertise to prospects. I additionally dream of getting two flagship areas with a real model life-style expertise: providing artwork, music and trend multi functional area. And a extra particular purpose is to launch and develop the model within the Chinese language market. We are literally taking a primary step in direction of this as we’re introducing SERRANO in China with TMALL World (Alibaba’s cross-border e-commerce platform) very quickly!
See the gathering on www.serranostore.com.