SheaMoisture has celebrated the fantastic thing about Black girls since its creation, so it is no shock that its newest marketing campaign places a highlight on Black artists and helps Black entrepreneurs. The beloved hair-care model simply launched a marketing campaign titled “It Comes Naturally,” which is “a forward-looking celebration of Black id,” as they’ve described it in a launch. The marketing campaign includes a sequence of visuals created by Black girls artists — Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega — and so they all name consideration to particular features of Black womanhood.
“SheaMoisture was based as a response to wants in our group, not just for premium merchandise celebrating our pure hair, but additionally institutional and cultural wants,” SheaMoisture CEO Cara Sabin mentioned concerning the marketing campaign in a launch. “Since day one, SheaMoisture’s mission has been to spend money on, assist and empower Black girls. At present, we’re proud to introduce this marketing campaign, a real labor of affection and an uncompromised collaboration with different Black voices and storytellers, as we proceed our mission of supporting our group by way of influence.”
Alongside the launch of the marketing campaign, SheaMoisture has additionally pledged its assist for Black entrepreneurs by saying that the proceeds from all merchandise offered shall be used to spend money on small companies for an indefinite period of time. The latter announcement is much like an earlier initiative that the model launched this previous summer time, which was a million-dollar fund supporting women-of-color enterprise house owners immediately impacted by the COVID-19 pandemic.
Try the visuals from the “It Comes Naturally” marketing campaign forward.