Whereas most of the celebrities in Tanya Taylor’s Voter Registration New York Trend Week video are normally sitting in her entrance row able to get pleasure from a trend present, or carrying her garments on the pink carpet, 2020 is completely different. This season, designers are developing with new methods to disclose their collections to the general public and even nixing the garments altogether for the sake of sending one essential message. Tanya Taylor’s is an encouragement to vote. In partnership with Fashion Our Future 2020, she and producer Evan Jonigkeit introduced a video marketing campaign to life.
Taylor invited her associates and shoppers from the worlds of politics, comedy, trend, and sports activities — Mindy Kaling, Hillary Clinton, Zosia Mamet, Brother Vellies’ Aurora James, and Iskra Lawrence, to call a number of — to take part in a brief movie that stuffed her present slot on the calendar. The compilation is a sequence of clips the place we see these well-known public figures performing mundane, on a regular basis actions, from making a sandwich to watering crops, that take extra time than it does to register to vote. The reel can be posted on Tanya’s web site, in addition to throughout her social media platforms main as much as the Nov. 3 election.
This marks the primary time Tanya Taylor, as a model, has devoted its Trend Week time slot to a social challenge quite than a brand new line. However when you love Tanya’s garments like we do, to not fear — spring 2021 will make its debut in January as a substitute, simply weeks earlier than it launches in shops. “There are lots of eyes on us throughout NYFW and I really feel it’s my accountability to make use of the platform I’ve throughout the business to talk up and encourage optimistic change at such an essential time in our lives. Our neighborhood of robust, empowered ladies are the center of our model, and as at all times, we purpose to empower them and carry up their voices, this time via civic motion and voting,” Taylor said in a press launch.
Scroll via to look at the video, then see the accompanying imagery that spotlights the movie’s large stars — who’re additionally fairly trendy, BTW.