Telfar and White Citadel are partnering for the fast-food chain’s one hundredth birthday, rolling out a brand new five-piece uniform for 10,000 workers, who may have a T-shirt, a polo shirt, an apron, a visor, and do-rag to select from. The separates all are available in mild blue, royal blue, or black, and it simply is likely to be the primary time any restaurant has supplied a do-rag as an outfit accoutrement. White Citadel confirmed many group members requested the hair accent, and Telfar made good on it!
“We needed one thing particular for our one hundredth birthday that captures the genuine spirit of White Citadel and, as at all times, Telfar got here by way of for us,” mentioned Jamie Richardson, a vp at White Citadel, in a press launch. “Telfar has taken our uniform to a brand new place, creating one thing that is distinctive, enticing, and comfy, and one thing our group members will really feel nice in whether or not they’re at work or hanging out with family and friends.”
After all, a robust marketing campaign comes with the information. Photographer Elliott Jerome Brown Jr. captured portraits of White Citadel workers situated in New York and New Jersey carrying Telfar from head-to-toe, in addition to items from the uniform. Telfar and White Citadel have been partnering as manufacturers since 2015, when White Citadel sponsored Telfar Clemens’s New York Trend Week present and hosted the label’s afterparty at its Occasions Sq. location. Since then, Clemens has rolled out extra uniforms for the meals chain and the businesses have continued to assist each other.
However this simply is likely to be essentially the most particular mission so far, and sure — you possibly can assist have a good time by getting your palms on some merch. Telfar has designed a limited-edition White Citadel assortment that features hats, hoodies, and tees splashed with a mashup graphic brand you could already discover on Telfar’s website. Proceeds from the road are donated to the Robert F. Kennedy Human Rights Liberty and Justice Fund, which offers bail to imprisoned minors. Click on forward to take a look at the unbelievable collaboration we will not wait to see in motion, and store for your self.