The 2021 #UGGPRIDE Marketing campaign Options Lil Nas X and Hari Nef

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The 2021 #UGGPRIDE Campaign Features Lil Nas X and Hari Nef


#UGGPRIDE returns with its fifth annual “Proud Promenade,” which is an inclusive, digital occasion and marketing campaign that reimagines the age-old custom thrown with native LGBTQ+ and allied youth from Santa Barbara and the coastal communities of California. The Pacific Pride Foundation helps the model have a good time self-identity and love by way of partnerships with pals of the shoe label together with musician Lil Nas X, author and mannequin Hari Nef, UGG Really feel You ambassadors Maya Samaha and Jordun Love, and PPF members Mads Hamilton, Sky Limon, Roz Borah, and the Brown household, who all exhibit the colourful 2021 Delight For All assortment in portraits shot by Danielle Levitt.

“We did greater than create photographs and movies, we created recollections and shared a collective respect and love. As a result of visibility is vital for many who are sometimes underrepresented, this UGG marketing campaign grew to become extra important. We went massive, we went daring, and we did not apologize,” Levitt stated of the safely organized photograph shoot, which you’ll be able to watch come to life within the video above.

So far as purchasing goes, the all-gender Delight vary retails from $18-$198 and consists of the long-lasting Fluff Yeah, Fluff You, and Disco Stripe slides, plus tees, socks, sherpas, and a skirt, a few of that are supplied in children’ sizes. To additional assist the LGBTQ+ neighborhood, UGG has dedicated to giving $25 for every pair of Disco Stripe slides bought to GLAAD, as much as a most donation of $125,000. Scroll to take a look at the “Proud Promenade,” then select your favourite piece from the road.



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