We’re nonetheless sitting right here clapping because the announcement of Gucci’s first totally sustainable assortment because the creation of Equilibrium, a technique for decreasing the model’s environmental impression. The Off the Grid line was comprised of recycled and natural supplies, and got here accompanied by a marketing campaign that starred Lil Nas X and Jane Fonda in a treehouse, as you might recall. Now, Gucci has partnered with content material creators for The Sims, Grimcookies and Harrie, to carry Gucci’s sustainability efforts to the digital world. Yep, critically. Sims 4 now consists of items from Gucci’s assortment, which may be downloaded by gamers within the sport. Nicely, what the heck — signal me again up!
Harrie even labored to re-create the very treehouse that Gucci’s marketing campaign stars modeled in, incorporating sustainable parts like upcycled wooden, wind generators, inexperienced roofing, and recycled furnishings into the design, all to strengthen the message that we must be considering of how our each day actions have an effect on the atmosphere completely all the time.
As a perk for permitting some Gucci into your sport (who might say no!?), Sims gamers are in a position to strive on the gender-neutral hats, sneakers, and baggage, and their moods will enhance as quickly as they do. However that is not solely as a result of they’re sporting a few of Alessandro Michele’s creations — it is as a result of sporting these equipment will enhance participant’s “inexperienced eco-footprint” within the sport. Oh man, Sims has come such a good distance since my Home Social gathering days.
Maintain studying to see stills from the digital world of Gucci x Sims, and watch the movies to see the sustainable garments in motion.