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In a time of financial and environmental uncertainty, renting your wardrobe has by no means been so stylish, even brides at the moment are renting their marriage ceremony dresses for a day fairly than spending lots of or 1000’s on one robe.
Which is why it in all probability gained’t come as a shock that Selfridges’ has teamed with peer to look wardrobe rental platform HURR Collective to showcase its first ever everlasting rental concession, following the success of their pop up final yr.
The Selfridges Rental Assortment now contains greater than 40 manufacturers and 100 unique items which may be rented by way of the Selfridges web site for 4, 8, 10 or 20 days. These embrace dresses by designer manufacturers akin to Cecile Bahnsen, Rejina Pyo, Emilia Wickstead and Zimmermann. There may be additionally an space in store the place you can attempt on a small choice of the items.
HURR CEO Victoria Prew says it’s solely a matter of time earlier than sharing a wardrobe turns into the norm: ‘As a millennial, I’m of a technology that don’t query shared possession. First-hand, I’ve witnessed the rise of disruptive tech-first companies akin to Uber and Airbnb – we rent automobiles and homes, so why not our wardrobes?’
She provides, ‘Customers are smarter and savvier than ever before. This has largely been driven by the spotlight on fast fashion and demand for alternative re-commerce models. HURR is the perfect hybrid – providing the need for newness (that the fast fashion model relies upon) in a more affordable, sustainable way.’
And whereas you may suppose that clients would solely put on a designer gown for a special day akin to a marriage ceremony or a black tie occasion, Victoria says it’s extra widespread to select a model for your each day life.
‘Occasionwear has evolved significantly and most HURR customers rent for “casual occasions” such as birthdays, picnics in the parks, staycations and small gatherings. Gone are the days when renting a dress is just for Ascot.’
With that in thoughts, you can rent a Jacquemus gown for £53 (RRP £550), a Rejina Pyo gown for £69 (RRP £750) and an Erdem LBD for £85 (RRP £950). That’s a fairly spectacular saving.