Not everybody has the identical definition for “good pores and skin” — particularly not Topicals cofounders Olamide Olowe and Claudia Teng. Most of the time, it is characterised as clear pores and skin that is freed from zits, blemishes, or any sort of imperfections, however with their model’s latest marketing campaign, they’re difficult shoppers to rethink what it truly means to have good pores and skin.
Topicals launched its Good Pores and skin marketing campaign on Jan. 25 by way of a brief video that includes a number of fashions of shade boasting quite a lot of seen circumstances, from oily pores and skin to hyperpigmented pores and skin. In response to the cofounders themselves, the purpose of the marketing campaign is to problem the “outdated” and “ill-informed” idea of fine pores and skin equating to clear pores and skin and to argue that these girls and others like them have good pores and skin as effectively.
“We created the Good Pores and skin marketing campaign as a result of society had executed away with the saying ‘good’ hair so we knew it was time to retire ‘good’ pores and skin too.”
“We created the Good Pores and skin marketing campaign as a result of society had executed away with the saying ‘good’ hair so we knew it was time to retire ‘good’ pores and skin too,” Olowe stated in a press launch. “Topicals is a brand new era of brand name with a compelling social mission to alter the dialog from unfavourable and shameful, to at least one that’s optimistic, inclusive, and, most of all, enjoyable! As an alternative of leaning into the notion of clear pores and skin, we at Topicals are championing the thought of much less painful, much less frequent breakouts or ‘funner flare-ups’ since power pores and skin circumstances aren’t curable. That is good pores and skin.”
In an business that promotes an often-unattainable commonplace of magnificence that idealizes clear pores and skin, Topicals launched in 2020 with a mission to assist younger folks view skincare as much less of a chore that has to ship excellent outcomes and extra of a self-care apply that celebrates their pores and skin for what it’s.
“At Topicals, we all know that you simply make pores and skin look good, not the opposite approach round,” Olowe beforehand informed CelebrityPie. “We’re fluid, imperfect, shape-shifting, and actual representations of you and your pores and skin.”
Try the Good Pores and skin marketing campaign movies above.