Unique: Behind the scenes of the brand new Chanel No5 Christmas marketing campaign

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Exclusive: Behind the scenes of the new Chanel No5 Christmas campaign


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  • It’s a match made in fragrance heaven: essentially the most well-known French display screen siren of the twenty first century is flying the flag for essentially the most well-known French perfume. Marion Cotillard is the brand new face of Chanel No5 and we’ve an unique look behind the scenes of her first marketing campaign. 

    The heroine of the brand new Chanel No5 Christmas marketing campaign is empowered and impartial – traits that basically resonate with Cotillard.

    ‘She is a personality who lives totally within the current,’ she says. ‘And that’s one thing that I aspire to do. The girl within the movie lives within the second – with out nostalgia for the previous or fantasies in regards to the future. I attempt to comply with a path of pleasure, positivity and freedom. I don’t know if I’ve gotten there but. However I’m working towards it.’

    Sporting a gold embellished costume, rumoured to characteristic over 10,000 hand-sewn sequins, Cotillard dances with a person within the moonlight.

    Chanel No5 Christmas

    I’ve made it a private rule to sing, dance and chortle not less than as soon as a day! I dance so much with my youngsters. Throughout these moments, I really feel each cell in my physique vibrating. I feel that individuals like to bounce as a result of it’s a second the place we really feel alive.’

    Chanel No5 Christmas

    The marketing campaign definitely has an exquisite trendy pulse to it. Essential on condition that it marks the discharge of the Chanel No5 Vacation assortment, which re-imagines the basic perfume as a physique cream, lotion, bathe gel, hair mist and deodorant. (All launch on thirtieth October).

    So you can’t solely dive into Chanel No5’s compelling mixture of rose, jasmine, ylang ylang and vanilla. You can too intensify the scented path that continues to present a rush of enjoyment lengthy after you’ve left a room.

    One phrase: perfection.

    The brand new Chanel No5 Christmas marketing campaign starring Marion Cotillard airs on the twenty ninth October.

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