Coming 2 America, the sequel to the 1988 film starring Eddie Murphy, premieres globally on Amazon Prime Video on March 5, 2021, and Uoma Magnificence is launching a limited-edition make-up assortment in collaboration with it known as Black Magic Coming 2 America. The brand new nine-piece line celebrates African magnificence and the continent’s various cultural heritage.
Impressed by Zamunda, the fictional nation the place Prince Akeem hails from, the cosmetics line “attracts from African royalty from everywhere in the continent,” in accordance with the press launch. Uoma Magnificence founder Sharon Chuter wrote in a press release on the model’s web site, “That is my most private assortment to this point, it’s my ode to my heritage, my tradition, and most of all an ode to the Black skinned magnificence for she is the mom of all magnificence.”
A ten-shade eyeshadow palette, three lipstick shades, two mini eyeshadow palettes, two eyeliners, and a highlighter palette make up the unique line. The packaging, in addition to the product and shade names themselves, all pay tribute to Africa’s wealthy historical past.
“That is my most private assortment to this point, it’s my ode to my heritage, my tradition, and most of all an ode to the Black skinned magnificence for she is the mom of all magnificence.”
Uoma Magnificence launched a surprising marketing campaign to coincide with the brand new assortment, which options a number of the authentic costumes from the movie by Ruth E. Carter and showcases the work of creatives like make-up artist Sir John, costume designer Zerina Akers, and multi-media visible artist Trevor Stuurman. The marketing campaign “takes the virtues of 9 of the best queens of Africa – Amina, Yaa Asantewaa, Kandake Amanirenas, Nefertiti, Makeda, Nzinga Mbande, Nandi, Moremi, and Ranavalona — and distills them into 5 odes represented as “The Black Skinned Magnificence” portraits – Braveness, Satisfaction, Heritage, Opulence, and Resilience.”
The Black Magic Coming 2 America Assortment is on the market at UOMABeauty.com as of March 4 and might be on Ulta Magnificence, Nordstrom, Walmart, and Beautylish web sites on March 5.
Get a more in-depth have a look at the merchandise included beneath.