It’s time to satisfy the new 2020 class of ‘Pretty Different’
Since launching all the best way again in 1996, Urban Decay has at all times proudly stood for being fairly totally different and cruelty-free.
The new ‘Global Citizens’
At the moment, Urban Decay has introduced that pop star Normani, songwriter G.E.M and Riverdale actress Camila Mendes are the new, fearless spokeswomen for the model’s ‘Pretty Different’ marketing campaign, AKA the ‘Global Citizens’.
The marketing campaign is shaking up typical magnificence requirements to embrace unapologetic individuality, and remind us all that make-up ought to at all times be enjoyable and untamed.
‘Urban Decay was founded on the idea that being authentic and different is beautiful and we’re so excited to have Normani, G.E.M., and Camila Mendes be a part of our Urban Decay household,’ stated Wende Zomnir, founding model associate.
‘I am thrilled to work with Urban Decay as they truly value my voice’ stated Normani. ‘As a Urban Decay Global Citizen, I’m being given a further platform to start out actual conversations. I wish to amplify Black tales to assist dismantle systemic racism. This consists of all the pieces from supplying you with assets and spotlighting Black-owned companies and leaders on Urban Decay’s social channels, to sharing my perspective on magnificence as a Contributing Editor to Urban Decay’s new digital journal.’
‘When Urban Decay approached me earlier this year, I partnered with them out of admiration for their ethos and their reputation for celebrating individuality,’ stated Camila Mendes. ‘Now more than ever, I feel strongly that we must always support and endorse brands that do the work to become effective allies of the Black Lives Matter movement. The fight for racial justice calls on every individual, every community, every business, and every industry to evaluate their role in systemic racism and take action against it. Urban Decay has pledged to employ more Black models, creatives, and photographers and has donated to Black Lives Matter and Black Visions Collective.’
The new palette
In addition to this announcement, Urban Decay has additionally launched a new addition into the NAKED palette household. Learn our evaluate of the NAKED Ultraviolet Palette right here.
It’s a daring nod to the model’s signature purple hue within the type of 12 playful shadows that enable for countless creativity within the eye make-up division.
You understand you need it in your assortment!