The revelation that social media is addictive is little shock to most, particularly those that watched The Social Dilemma. In truth, by 2023 it is estimated that the number of social media users will reach 257 million within the US alone. And with social community engagement rising, we’re seeing political divide and segregation play out increasingly by way of the social media. Just lately, the political divide has prolonged past simply who we observe, what content material we share, and what content material we “like” — there’s been a fracture within the overarching consumer base, and there’s starting to be a divergence in what networks folks use based mostly on political affiliation.
And as this divide is accelerating, alt-tech social networking platforms, like MeWe, are thriving. Why? As a result of the platforms present a spot emigrate after a consumer’s content material is blocked or account is being banned from websites like Fb for sharing hateful rhetoric and misinformation. Amongst the groups migrating are some Trump supporters who had been mobilizing anti-vote actions and falsely claiming that Joe Biden cheated within the 2020 election.
What Is MeWe?
MeWe is a social networking platform that was launched in 2012 by an American company called Sgrouples. The platform presents itself as an uncensored, ad-free, and safe various to Fb — priding itself on permitting customers to be genuine, with out the fear of their knowledge being bought or their content material being moderated.
Though MeWe hasn’t taken a political stance, it is garnered vast attention and downloads from extremist and conspiracy theorist groups, comparable to QAnon and anti-quarantine supporters. It appears to draw people who’ve been banned from platforms comparable to Twitter and Fb for participating in hate rhetoric or spreading misinformation, giving them a platform to hitch the place their content material will not be monitored.
With that being mentioned, MeWe does have customers who merely joined the platform on the promise of privateness and knowledge safety. The platform options and structure itself have been described as similar to Fb. Customers can publish and share pictures, movies, and textual content, and interact in one-on-one or group messaging. Customers have the chance to create and be a part of personal or public teams, and may leverage emojis and GIFS inside posts and chats. Though MeWe is free to hitch and use, there are paid options that customers can subscribe to.
MeWe as “Anti-Fb”
MeWe’s Explosion in Recognition in 2020
MeWe’s underwent a big consumer base progress in 2020. The primary contributor to MeWe’s progress was that platforms like Fb took a stronger stance towards misinformation. Massive Tech additionally largely dedicated to kicking out customers sharing hateful or violent rhetoric and eradicating extremist and conspiracy theorist teams current on their platforms. And in live performance with Massive Tech’s stance to extra closely average content material, there was additionally better vocalization from misinformation, extremist, and conspiracy teams throughout Donald Trump’s Presidency, the 2020 election buildup, and because the pandemic continued.
In order these teams turned extra vocal and people selected to share and perpetuate misinformation or hateful messages, corporations like Twitter and Fb have cracked down on addressing the content and even removing users from their platforms. From there, there was consumer migration onto unregulated apps like MeWe.
So, How Does MeWe Make Cash?
Social media platforms historically become profitable from promoting consumer knowledge to 3rd events and from advert income, however as a result of MeWe is ad-free and does not promote consumer knowledge, it makes its cash by charging customers for premium options and by way of different upsells. A few of the upsells embody voice calling and coloured themes for $1.99/month, customized emoji packs starting from $0.99-$4.99, and extra cloud storage beginning at $3.99/month.