When Does Selena Gomez’s Rare Beauty Launch?

When Does Selena Gomez's Rare Beauty Launch?

We have been ready eagerly for extra info on Selena Gomez’s new cosmetics firm Rare Beauty and we lastly have an official launch date: Rare Beauty will drop on Sept. 3.

Gomez took to her private Instagram web page on Aug. four to verify the information along with her followers and tease a photograph from what seems to be like a Rare Beauty photoshoot. “I am SO excited to lastly share that @RareBeauty shall be launching September third solely at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I’ve had a lot enjoyable creating all the things and may’t await y’all to attempt all of it! I hope you like it as a lot as I do!” read her caption.

Since Gomez first introduced she was engaged on her personal make-up model through Instagram again in February, followers (ahem, us) have been following alongside carefully to be taught extra details about the key undertaking. She created an Instagram page devoted to the soon-to-be firm (which has gathered over a million followers), gave us a peek in her music video for “Boyfriend,” divulged in an interview that the muse and concealer will embody 48 shades, and shared a sequence of selfies experimenting with the make-up which has led us to firmly imagine {that a} liquid eyeliner should be concerned.

Whereas there’s nonetheless no phrase on the precise merchandise, we can’t have to attend for much longer. Mark your calendars, as a result of Rare Beauty’s launch is lower than a month away.


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