Why Amy Liu Needed to Create Tower 28 Magnificence

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Why Amy Liu Wanted to Create Tower 28 Beauty


Having handled eczema her entire life, Amy Liu could not discover nice merchandise for delicate pores and skin that also seemed cute on her vainness. That is what led to her choice to create Tower 28 Magnificence. “I used to be attempting to make merchandise that had been accessible to a wider vary of individuals and likewise to indicate part of LA, which is a large melting pot,” Liu stated. “In some methods, Tower 28 is my love letter to LA. I really like Los Angeles. I’ve lived right here for therefore lengthy and it is my hometown, however I wished to indicate it in in a extra true method.”

Not solely are the formulation moisturizing, the packaging tremendous cute, and the merchandise so good they received a CelebrityPie Magnificence Award, you can too be ok with buying from the model due to its sustainability efforts. Beginning this summer season, Tower 28 will transition all major packaging into PCR, aka Publish-Shopper Recycled supplies, for brand spanking new launches containing a minimal of fifty % PCR supplies and delivery bins created from 98 % recycled paper and recyclable padded mailers. Eco-friendly and sensible.

Whereas Liu does not essentially wish to be middle stage with regards to press, she thought it was vital to take a stand and provides again to causes just like the Cease Asian Hate motion. “For a very long time, I felt prefer it did not matter if I stated or did something as a result of I did not have a platform. I understand now that many individuals doing a bit bit actually does add up and make a distinction. I have been fairly hesitant to be a founder ahead particular person, as a result of I am not shy, which you’ll most likely guess, however I am not this particular person both. Hopefully, somebody youthful will see somebody like me, being Asian, in a management place, and suppose, ‘She did it. So, in fact, I can too.'”

Learn extra of our interview with Liu forward.



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