Why Justin Bieber’s Locs Coiffure Is Cultural Appropriation

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Why Justin Bieber's Locs Hairstyle Is Cultural Appropriation


Justin Bieber is sparking controversy but once more following a number of of his newest Instagram posts. Earlier this week, the “Peaches” singer shared a sequence of images to the platform during which he is seen sporting his hair in locs — and as you in all probability may’ve guessed by now, the backlash was swift. Inside hours of sharing the images, Bieber’s feedback have been flooded with customers criticizing his resolution to put on the coiffure and accusing him of cultural appropriation.

“This ain’t it,” one person commented. “You probably did this for what,” one other stated.

Locs are a well-liked coiffure that features sections of hair which have been matted and knotted collectively to create a rope-like look. They’re worn principally by members of the Black group, although Black persons are usually the topic of scrutiny and racist criticisms once they put on them. (E! host Giuliana Rancic, for example, had to issue a public apology to Zendaya again in 2015 after an offensive remark she made concerning the fake locs the actress wore to the Oscars, saying they seemed like they smelled of “patchouli oil or weed.”)

This is not the primary time Bieber has worn the fashion; he additionally wore locs to the iHeartRadio Music Awards in 2016 and was accused of being culturally insensitive then. He by no means addressed folks’s criticisms or issued an apology, however he did take away them not too lengthy after.

As some folks on social media are already pointing out, the issue with the pop star sporting the fashion lies with the truth that locs — together with braids, cornrows, and Afros, to call a number of — are sometimes labeled “ghetto” or “unprofessional” when worn by Black folks, but these identical types are sometimes validated and checked out as trend statements when worn by non-Black folks. These criticisms of Bieber (in addition to the earlier one) are probably falling on deaf ears proper now, however we won’t say the folks calling him out do not have some extent.



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